COVID-PROOF MARKETING STRATEGY

 

GET FREE MARKETING ADVICE FOR YOUR BUSINESS

During the pandemic your business might have been affected heavily and will need to pivot into a different direction. You might have to adjust your products or your services and tap into new markets over the next 6 to 12 months. 

We will provide our one-on-one advice to get more clarity on how to adapt to the market conditions with new opportunities arising and how to carry out the communications accordingly. 

After assessing your needs, we will tailor an approach for your business and we will look at the following: 

1. Determining your Value Proposition 
How can you adapt your offering to serve a new opportunity that opened up in the market? 

2. Determining your objectives 
Specifying measurable outcomes that will be achieved within a particular time frame 

3. Defining customer personas 
Creating representations of your ideal customers. They will help us to better understand how to serve their needs. 

4. Competitor analysis 
Who could be a potential competitor? What are their Marketing approach? 

 

5. Strategy development

We will develop a strategy tailored to your business

6. Marketing Channels 
Establish on which communication channels the strategy will be deployed (e.g. business' website, SEO, social media, PPC, print, e-mail) 

 

7. Training

We will train you how to use the marketing channels that will be more appropriate for implementing the strategy.

The program will be delivered via Zoom video conferencing or face to face at level 2.

 

 

THE REGIONAL BUSINESS PARTNER NETWORK IS FUNDING  THIS PROGRAM AND YOUR BUSINESS COULD RECEIVE  A VOUCHER OF AT LEAST $3000 TO BE USED TOWARDS THIS PROGRAM

ELIGIBILITY CRITERIA FOR FUNDING:

Enterprises will need to have registered on the RBP Platform www.regionalbusinesspartners.co.nz 

  • Have undergone an assessment with a Regional Partner (i.e.: Enterprise Advisor)

  • Have fewer than 50 full-time equivalent employees;

  • Are registered for GST in New Zealand;

  • Are operating in a commercial environment; and

  • Privately-owned enterprises, or are a Maori Trust or incorporation under the Te Ture Whenua Maori Act 1993

  • The Enterprise Advisor needs to be satisfied that this support will be beneficial to the customer.

GET IN TOUCH!

If you are interested in the training, we'd love to hear from you!