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VIDEO MARKETING STARTER GUIDE: How To Generate a Video Brief in 5 Easy Steps [Free Template]

Have you ever come up with a great idea for a video, but had no clue where to start? You need a clear and effective brief that will drive results. Video briefs are the secret sauce to successful video content, and this template is perfect for all your projects. We have spent years refining our template for this purpose; it works every time from commercials & viral marketing all the way down to explainer animations or corporate videos. The perfect start is here in Likuid Media’s Video Brief Template.


5 Essential Questions to Consider When Writing a Video Brief

1. Why do you want video?

It's important to know exactly what you want your video to do before making it because the content and format of the video will differ depending on its purpose. There is no one-size fits all approach to video. What you want your content to do will dictate what tone of voice suits it best and how long the message should be for maximum impact.

Ideally you'll have measures of success by which you can track how close your video is to reaching your objectives, so write those down too.

When it comes to production and planning for a video content project, the ultimate goals are what matter most. Make sure that when producing or mapping out potential plans for this type of work in any industry sector- marketing, education etc., know exactly what kind of result you want so that everything will go as planned from start to finish!

2. Who is your target audience?

First, consider your target audience. Who will watch the video? Lead prospects, customers, employees...or other stakeholders?

Unless you know who this group is going to be made up of- what their demographics are and so on - then you won't have a chance at tailoring content in order to appeal directly towards them. Instead try writing down as much about an average viewer from things like age or occupation all the way through personality traits if possible!

With this template, you'll be able to use insights from your target audience and there response will hook them. From identifying the tone of voice that's best for their personality type, using emotional hooks in videos that are designed around a common pain point or experience they've had with your brand before - we can help craft video content tailored just for them so that it resonates.

Video production brief templates make crafting engaging video content easier by providing insight into what makes up a successful ad campaign and how different segments react differently based on demographics such as age range or gender

3. What is the key message you want to deliver?

It's time to start thinking about the core message you want your video to be about. It's best if you can get that across with just one or two messages, because too much information will confuse viewers and might not stick in their minds as well either way.

4. Where is the video being distributed?

You're going to want your video content distributed in a way that's perfect for the platform where it will be seen. The production of your video will change dramatically depending on whether it's to be viewed on a website or on social media. For example, if you're uploading your video to YouTube, make sure the Call-to-Action is at the end of it. If you are posting it on Facebook or Instagram it should be in a 1:1 ratio in order to use up more display space of mobile devices.

5. What’s your time frames and budget?

If you're looking to create professional videos for your business, keep in mind that the more guidance you can give us about budget and deadline—the smoother the production process will be. Whether or not something changes along the way, it's a good idea to update all pertinent details as they come up so we are always on track with what needs doing.

Once you're done with your thoughts, it's time to start working on the video production process. This will mean developing a creative idea for your video, creating a story that ties all of these ideas together and writing out at least some parts in script form or as an outline.

Need help with nailing your video brief?

Get in touch and we will help you out.

Want to film your own marketing videos?

55 views2 comments


Jacob Ryen
Jacob Ryen
Sep 29, 2023

thanks fro post


Hi! I noticed that your video doesn't have an option to include subtitles. I don't understand your language well, so you can take advantage of that and easily edit your video by adding subtitles to it.

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